> OK I had never heard Kagi before this and I didn't realize it was that kind of post so I was confused. If it's a Google alternative, wouldn't it be difficult

> OK I had never heard Kagi before this and I didn't realize it was that kind of post so I was confused. If it's a Google alternative, wouldn't it be difficult because I imagine Google has so much lock in by now? You are absoluetly right. This is what this paragraph from the announcement addresses. “Looking ahead, we are cognizant that when building Kagi, we are running a marathon and not a sprint. Altering entrenched habits in the society, such as the reliance on personal data and even pieces of what makes us human as currency for essential online activities like search and browsing, is a gradual process that will take time.”