99% of people are „slow and easy“ hikers so I’m in good company (though I have hiked a couple of alpine long distance trails). We buy synthetic shoes because th

99% of people are „slow and easy“ hikers so I’m in good company (though I have hiked a couple of alpine long distance trails). We buy synthetic shoes because they are cheap, look flashy and are marketed on Instagram. I’m not saying that people don’t notice the difference, I’m saying it wouldn’t make a difference to their general quality of life if the affordable (or only) option would be a shoe made out of 95%-100% biodigradable materials. I don’t really care about the 0.1% of people who go to outer space or climb Mount Everest or the 1% who do competitive trail running. Let them wear all the “high performance” great they want/need. But the default option (due to price and convenience) for the rest of us should be something that does not pollute the environment for the next 1,000 years.