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> The Mac Pro almost seems like a product that Apple didn't care about, but had to announce by WWDC to save face in their transition schedule to Apple Silicon.
by eyelidlessness 3y ago
> The Mac Pro almost seems like a product that Apple didn't care about, but had to announce by WWDC to save face in their transition schedule to Apple Silicon.
This is mostly correct. But it’s also mostly a product they haven’t cared about for approximately a decade. Two revisions, one completely rejected by almost all of its target market and positioned exactly opposite to the new offering. They know there’s a non-zero customer base they want to supply here, but every other part of their business is contrary to supplying it. The only reason they really care to supply it at all is network effects, and they also realize that’s way past diminishing returns. I think the only reason they even bothered besides prior commitments is lineage at this point.
- faeriechangling 3y agoMaybe it’s just nostalgia? Employees can just have a soft spot for “continuing” a classic line and get their way. I mean at the end of the day the product line does make money.
- eyelidlessness 3y agoIt’s one of the highest profile products they make, and one of the longest running embarrassments too. If I were Tim Apple I’d have just cancelled the line quietly before the ISA transition, but it’s obvious that few thousand sales is more valuable to the company than the few millions in revenue.