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My favorite analogy here goes back to TV days - where according to this model you're obligated to leave the sound up during the commercial, and remain focused o
by sircastor 3y ago
My favorite analogy here goes back to TV days - where according to this model you're obligated to leave the sound up during the commercial, and remain focused on the screen. Want a snack or to use the bathroom? You owe us your attention.
- muzani 3y agoNo, you don't need to pay with attention either. The ad pays out when the ad is displayed. If you stop the playing of the ad, they don't get paid. If you leave the TV on and go to the bathroom, or even if you change the channel, the TV station still gets paid. You don't owe the advertiser anything unless they're paying you directly. You owe the content creator (a youtube channel) and the content distributor (youtube). The advertisers are aware of this and it's calculated into their rates. If it's an attentive view, the rates are much, much higher.