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A bubble? Have ad prices gone up recently? I haven't been in the industry for a decade, but at that point there was a loooonggggg trend of declining ad rates si

A bubble? Have ad prices gone up recently? I haven't been in the industry for a decade, but at that point there was a loooonggggg trend of declining ad rates since the heydey of the dotcom bubble. Wasn't that what was behind the "pivot to video" too? Nobody thinks simple display ads are worth that much? Ad spend, impressions, clickthroughs, and conversions are all heavily instrumented and tracked, the idea that there's a two-decades-long blind spot bubble strikes me as extremely farfetched. Everyone knows there's a lot of fraud, its generally baked into the price at this point, and is why some sorts of ads are far cheaper than others, but (almost)[0] everyone also tracks their bottom line for returns. [0] brand campaigns are different than direct response here, but that's an even older thing that predates the internet entirely so is unlikely to implode.

jahewson 3y ago
> Ad spend, impressions, clickthroughs, and conversions are all heavily instrumented and tracked Definitely but I’d argue that they’re even more heavily gamed. The information asymmetry between the platform and the ad buyers is just too large. The incentive to misrepresent is basically limitless. Truly tracking effectiveness requires a degree of privacy invasion that even the platforms can no longer get away with.
friendzis 3y ago
> there was a loooonggggg trend of declining ad rates <...> Nobody thinks simple display ads are worth that much? > Everyone knows there's a lot of fraud, its generally baked into the price at this point, Spamming more of cheaper ads for the same price does not count as ads getting better in my book. If anything, to me it indicates the opposite: if ads were getting better, campaigns would be getting smaller, shorter, cheaper.