Is there evidence that this was a concerted marketing effort? That behavior seems pretty consistent with the normal culture of the sector, vim vs emacs comes to

Is there evidence that this was a concerted marketing effort? That behavior seems pretty consistent with the normal culture of the sector, vim vs emacs comes to mind. I have found rust difficult to learn, and I continue to develop and maintain embedded systems with C. I say this not to distance myself from rust, but to indicate my neutrality on the subject.