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Corporate Sales & Marketing budgets would need to get slashed in order for web ads to drop in value. I don’t see an obvious catalyst for that in the short-term

• OkayPhysicist 3y ago
  It wouldn't take that, just a leak/study of the ROI of online advertising. If the results show that the average ad impression is significantly less than currently assumed, then everything goes to hell in a handbasket. The status quo is that nobody knows how effective their ads are. The only people with the data necessary to even begin to analyze the effectiveness of ads are the ad-serving companies, who have a strongly vested interest in making them appear as miraculously effective as possible.
  • rightbyte 3y ago
    The marketing boys surely are hiding some causality mixups to drive their department budgets. I mean if I Google a brand store the first result is usually and ad for the store and the next the store. If they measure the revenue from adclickers they hugely overestimate the value of the ad since the clickers where going there in the first place. It is probably a complicit SC between Google and marketing folks. They are pimping their PowerPoints.