I think it's more than just vertical media vs. tech giants, it is the nature of consumption via streaming. Look at Disney, who does not make most of their cont

I think it's more than just vertical media vs. tech giants, it is the nature of consumption via streaming. Look at Disney, who does not make most of their content available to stream on other platforms. Their latest movies haven't been great, but compared to what they cost to make, they've absolutely bombed at the box office. I suspect a lot of this has been because many people would rather wait a bit and let the whole family watch on disney+, rather than pay at least the cost of an entire month's worth of streaming per ticket, plus the high cost of drinks and snacks once you get in. In my area, a family of four could easily pay $50 for tickets for a single screening. With the prices of everything going up, an $8-12 / month streaming plan on disney plus makes way more sense.