The thing is, users do care, they just don't understand how to articulate it. The Doherty threshold is real, and it's baked into our physiology as humans. So i

The thing is, users do care, they just don't understand how to articulate it. The Doherty threshold is real, and it's baked into our physiology as humans. So it does bother them, it's not 'meh', it's just the status quo. Every once in awhile you run across an application or website that's fast, and it's jarring how much better it feels to use. That's something worth striving for.