Well, why can't you have the best of both worlds? Provide free trial for people who want to quickly trial it. Provide demos, webinars for those who are interest

Well, why can't you have the best of both worlds? Provide free trial for people who want to quickly trial it. Provide demos, webinars for those who are interested in going that route. It is hard to optimize for _both_ kinds of customers, but it is certainly not impossible.