4 ms·
You're right that most lawyers don't work in biglaw and handle complex matters. But if you're trying to sell tech to lawyers, you're going to think about whethe
by gnicholas 3y ago
You're right that most lawyers don't work in biglaw and handle complex matters. But if you're trying to sell tech to lawyers, you're going to think about whether you would be able to sell to biglaw lawyers, who would be the most lucrative customers. If you cannot, you might build the product anyway and try to sell downmarket. But many would be discouraged from trying to build the business at all, since so much of the profit would have come from the whales at the top of the market.