Yeah, this is a well studied economic effect. Sometimes increasing prices increases sales. My first "gut" reaction looking at his game was "Gosh, a 99 cent phon

Yeah, this is a well studied economic effect. Sometimes increasing prices increases sales. My first "gut" reaction looking at his game was "Gosh, a 99 cent phone game, no thank you" but I kept looking and it's not bad. People who play real games (rather than addiction-driven phone games) are willing to pay to get what they want, within reason of course.