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The math is pretty straight forward. Cost to make article = $2000 Article gets 100,000 views Fly.io converts 1% of views to paying customers 1,000 new custo
by bearjaws 3y ago
The math is pretty straight forward.
Cost to make article = $2000
Article gets 100,000 views
Fly.io converts 1% of views to paying customers
1,000 new customers.
Revenue per customer = $10 monthly
MRR goes up by $10,000
Obviously I am pulling these numbers out of my ass, but there a pretty direct path to value.
This is way more efficient than Google ads in a competitive space, I can only imagine hosting related ads are $3-5 per click...
- hgsgm 3y agoThat math works for any old blog post. Advertising a raise specifically is to get attention from customers and the industry as a legitimized successful operation.
- ryandrake 3y agoAt the very least, it's marketing. I have no idea what they do, as I'm not in that particular web development niche and don't know what an "edgy app" is, but it made it to the top of HN, so people like me now know at least that there exists a company called fly.io.
- xNeil 3y agoYou're right - I also think (personal opinion) the trust gained in a company by reading their blog post is greater than the trust gained by seeing an ad. Because I saw this blogpost, I trust fly.io more than I would have had I seen a YouTube ad of them or something of the sorts.