4 ms·

Saying it's "for press" just kicks the can down the road, raising the question "why do startups want press on announcements like these?" They do it to get out a

Saying it's "for press" just kicks the can down the road, raising the question "why do startups want press on announcements like these?" They do it to get out a certain message and leave a certain impression, usually of the mercenary sort the post outlines. Although I see your point about it just being to get the name of the company out there, that's definitely one mercenary motivation that the post maybe did not mention.

bearjaws 3y ago
The math is pretty straight forward. Cost to make article = $2000 Article gets 100,000 views Fly.io converts 1% of views to paying customers 1,000 new customers. Revenue per customer = $10 monthly MRR goes up by $10,000 Obviously I am pulling these numbers out of my ass, but there a pretty direct path to value. This is way more efficient than Google ads in a competitive space, I can only imagine hosting related ads are $3-5 per click...
- hgsgm 3y ago
  That math works for any old blog post. Advertising a raise specifically is to get attention from customers and the industry as a legitimized successful operation.
  - ryandrake 3y ago
    At the very least, it's marketing. I have no idea what they do, as I'm not in that particular web development niche and don't know what an "edgy app" is, but it made it to the top of HN, so people like me now know at least that there exists a company called fly.io.
- xNeil 3y ago
  You're right - I also think (personal opinion) the trust gained in a company by reading their blog post is greater than the trust gained by seeing an ad. Because I saw this blogpost, I trust fly.io more than I would have had I seen a YouTube ad of them or something of the sorts.
snowwrestler 3y ago
Startups want press in general, and closing a funding round is reliably something that the press will cover. (Unlike, for example, product or feature releases.)

4 ms·

Saying it's "for press" just kicks the can down the road, raising the question "why do startups want press on announcements like these?" They do it to get out a

by eduction 3y ago

bearjaws 3y ago
The math is pretty straight forward. Cost to make article = $2000 Article gets 100,000 views Fly.io converts 1% of views to paying customers 1,000 new customers. Revenue per customer = $10 monthly MRR goes up by $10,000 Obviously I am pulling these numbers out of my ass, but there a pretty direct path to value. This is way more efficient than Google ads in a competitive space, I can only imagine hosting related ads are $3-5 per click...
- hgsgm 3y ago
  That math works for any old blog post. Advertising a raise specifically is to get attention from customers and the industry as a legitimized successful operation.
  - ryandrake 3y ago
    At the very least, it's marketing. I have no idea what they do, as I'm not in that particular web development niche and don't know what an "edgy app" is, but it made it to the top of HN, so people like me now know at least that there exists a company called fly.io.
- xNeil 3y ago
  You're right - I also think (personal opinion) the trust gained in a company by reading their blog post is greater than the trust gained by seeing an ad. Because I saw this blogpost, I trust fly.io more than I would have had I seen a YouTube ad of them or something of the sorts.
snowwrestler 3y ago
Startups want press in general, and closing a funding round is reliably something that the press will cover. (Unlike, for example, product or feature releases.)