4 ms·
How much of the raise is directly attributable to the fact that their early staff has at least two excellent writers on it? Their brand marketing is impeccable
by sneak 3y ago
How much of the raise is directly attributable to the fact that their early staff has at least two excellent writers on it?
Their brand marketing is impeccable as a result. Every post on their blog comes through with this very clear, slightly snarky voice.
If you want to be a famous hacker, you must also be a slightly (industry) famous author.
- madeofpalk 3y agoIt's great, and it shows in their docs also. Their tone of voice reminds me of early Slack before that became rote and boring.
- TheFlyingFish 3y agoOh man, early Slack was great. Back in ~2015 or so I submitted a ticket about something trivial (why I could no longer hide the menubar or something, I forget), but just for fun I did it all in stilted archaic language like you'd see in the 1600s or something. "Behold, in days of yore when the Users of the Land sought refuge from the tiresome typing that had so bedeviled their lives hitherto..." etc. Anyway, their CS team responded in kind. Hands-down the most fun I've ever had with a support ticket.
- hgsgm 3y agoDoes VC like snarky? Snarky is passable in open source, a genius whose abrasive manner is the cost of the amazing product. In a corpo it's sleazy
- jeremy_k 3y agoI've thought a lot about this too. Their blog posts are consistently interesting and well written. I wonder how much of their success is related to the product marketing as well?
- swyx 3y agotheyre extremely correlated. writing is thinking.
- ignoramous 3y agoYou'd hope they also write good code to keep up with the marketing ;)
- xNeil 3y agoGenuine question - what does being a hacker have to do with being an author?
- xeromal 3y agoA lot of the famous SF folk are known for being a bit opinionated and snarky in their writing.
- sneak 3y agoIt's like that scene at the end of Dr Strangelove - "why didn't you tell the world, eh?!" Doing stuff isn't enough - you also need to communicate to the Earth that you have done stuff.
- renewiltord 3y agoHard to say but good devrel drives grassroots adoption. Ultimately, though, VCs no longer will fund without revenue growth in addition to user growth.
- moneywoes 3y agoHmm so their content marketing strategy has been very effective it sounds like Was it just articles or more?