One thing that annoys me and I was hoping to find in the article is layout shifts as you are trying to read the page. You see it a lot on low-quality news sites

One thing that annoys me and I was hoping to find in the article is layout shifts as you are trying to read the page. You see it a lot on low-quality news sites where you start reading then an ad appears pushing content down the page forcing you to re-adjust. Its such a bad pattern, and it's so common on poorly coded sites.