This first point is less true than it use to be; Microsoft's desktop market share has been declining for years and is driven by the corporate market, where the

This first point is less true than it use to be; Microsoft's desktop market share has been declining for years and is driven by the corporate market, where the bundling I think is less relevant since it's mainly enterprise licences, and customers are buying hardware to run Windows apps anyway. For people buying their own laptops, Macs in particular are really strong competitors, if not dominant depending on the region.