This is such an egregious attempt at fraud that I actually feel bad enough to scroll past the ads, when I'm searching for a particular company or website by nam

This is such an egregious attempt at fraud that I actually feel bad enough to scroll past the ads, when I'm searching for a particular company or website by name, and always make sure to click the actual search result. I really should not care about a large corporation paying a few cents to get me to their website, but it is so unnecessarily unfair on Google's part that it bothers me greatly.