Yep, and there is always a business case for trying to suppress/ignore the new technology and stick with what you know and what has been profitable for many yea

Yep, and there is always a business case for trying to suppress/ignore the new technology and stick with what you know and what has been profitable for many years. This is how once mighty businesses fail. Look at Sears, who was Amazon before anybody knew what the Internet was, but then the Internet appeared and they couldn't move on because they had invested too much in their old business model. Moving a catalog mail order business online should be an incredibly easy transition, but decade after decade they dawdled until it was too late because it would have hurt the stores and the quarterly profits.