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How is it trademark violation to put up, say, Toyota billboards around the Honda dealership? Advertise the NYT in the Washington Post? Have a big freakin' Coke
by vkou 3y ago
How is it trademark violation to put up, say, Toyota billboards around the Honda dealership? Advertise the NYT in the Washington Post? Have a big freakin' Coke banner at the end of the soda aisle?
Yes, this kind of advertising is a stupid zero-sum game, but our society in general, and free markets in particular have a lot of stupid zero-sum games. I see no reason why this one should be illegal.
- scarface_74 3y agoWould Google let you target ads against its own properties?
- jonas21 3y agoUh, yes? When I search for "google cloud", I see an ad for Azure. When I search for "pixel 7", I get ads for Verizon and T-Mobile.
- scarface_74 3y agoI get a sponsored link for Google Cloud. And when I search for Google Pixel, I get a banner with 7 pictures and a shopping link and another link to buy a Pixel. Of course, by default I have an Ad blocker on iOS and I don’t see any ads
- brookst 3y agoWhy does that matter? If a Toyota dealership owns the nearby land and sells billboards, they have no obligation to sell to a competitor. People keep wanting law to work like math, and it just doesn’t. Context matters.
- emodendroket 3y agoGoogle could probably get into antitrust trouble if they were too aggressive about this.