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In fact, the FTC did the opposite, ruling that 1-800 Contacts unlawfully harmed competition when it sued competitors who bid on its name and obtained settlement
by jonas21 3y ago
In fact, the FTC did the opposite, ruling that 1-800 Contacts unlawfully harmed competition when it sued competitors who bid on its name and obtained settlements preventing them from doing so.
[1] https://www.ftc.gov/news-events/news/press-releases/2018/11/ftc-commissioners-find-1-800-contacts-unlawfully-harmed-competition-online-search-advertising https://www.ftc.gov/news-events/news/press-releases/2018/11/...
- stock_toaster 3y agoReading the linked judgement seems to imply there was more nuance. It seems 1800 contacts actively colluded with competitors to not cross bid on common terms, negative terms, etc. It would be interesting if this was only about “exact phrase” matches and trademarks, but it seems a bit more complicated than that at an initial scan. Please correct me if I misinterpreted the findings though.
- deleted 3y ago[deleted]