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Well, you know what they say - "A penny saved is a penny earned...by us!"
by RadixDLT 3y ago
Well, you know what they say - "A penny saved is a penny earned...by us!"
- ovao 3y agoThis anecdote is largely irrelevant, since by virtue of the way Google positions ads in search results, it’s fair to assume that you’re simply the exception.
- jeremykerr 3y agoNot even the exception, in the best case something like 1-2% of users click adds on average. The median user won't interact with them, advertising isn't for the median user. It's also fair to say this topic is explicitly focused on ads, therefore on people who would click on ads.
- rjh29 3y agoThe average computer user literally does not even notice the 'Sponsored' tag on google or amazon search results.
- vkou 3y agoNo, they probably can't find the 'sponsored' text, but they are also conditioned to know that the stuff at the top and the stuff on the side is probably ads, because every friggin website on the internet has ads in those locations.
- aeyes 3y agoSometimes I get the result I am looking for in the top ad, why wouldn't I click on it? It's mostly companies which buy ads for their own brand names, for example if I search for Nike all the ads are from the official store or website. On mobile the first ad almost fills the whole screen so I'm not going to waste time scrolling further.
- TillE 3y agoHell I've accidentally clicked the sponsored results on Amazon, because my adblocker didn't remove them and it took me a minute to realize Amazon had started doing that.