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Product quality is difficult to measure. Even if it was easy to measure (as you seem to claim), it's difficult to know if a improvement in metrics is attributa
by alphazard 3y ago
Product quality is difficult to measure. Even if it was easy to measure (as you seem to claim), it's difficult to know if a improvement in metrics is attributable to the product manager or some other factor. There are a lot of forces driving product evolution.
Contrast that to metrics around demand generation. If you have a sales team, they can work "how did you hear about us" into the conversation. Maybe you are tracking where redirects to the website come from. It's much easier for a marketer to prove that 100 prospects got in touch as a result of something they did, than for a product manager to prove the product is better because of them.