I'd say it is more about removing intrusive disruption from our site. Ads in magazines or newspapers never bothered me. TV commercial breaks did. Billboards

I'd say it is more about removing intrusive disruption from our site. Ads in magazines or newspapers never bothered me. TV commercial breaks did. Billboards kind of fade into the background, but areas without billboards seem more pleasant. I recall when baseball first started showing digital ads along the field wall -- at first they specifically made it look like static images, and would only swap out the digital ads during inning breaks (so you couldn't tell at a glance that it wasn't a static physical banner).