It'll be basically like smartphones and computers now. The more savvy users will have a better experience, exerting more control using free (or crowd-funded) t

It'll be basically like smartphones and computers now. The more savvy users will have a better experience, exerting more control using free (or crowd-funded) tools which block ads. The mainstream companies will continue to make the computing experience an ad-filled privacy nightmare for everyone else. Also like now is the "Wargames" aspect of it - the computing landscape is already such an ad-filled privacy nightmare that, "The only winning move is not to play".