2 ms·

All those dystopian forecasts omit one important thing. Habituation. Humans are quite flexible and we will simply get used to it. AR ads will be as inescapable

All those dystopian forecasts omit one important thing. Habituation. Humans are quite flexible and we will simply get used to it. AR ads will be as inescapable (and imperceptible) as banners today (both physical and digital alike). And after some time AR will be as immersive and exciting as TV today. Assuming it will take off at all.

EA-3167 3y ago
Considering the incredible and rising popularity of ad-blockers and ad-free streaming, clearly decades of "habituation" hasn't diminished the desire to remove ads from our sight.
- derekp7 3y ago
  I'd say it is more about removing intrusive disruption from our site. Ads in magazines or newspapers never bothered me. TV commercial breaks did. Billboards kind of fade into the background, but areas without billboards seem more pleasant. I recall when baseball first started showing digital ads along the field wall -- at first they specifically made it look like static images, and would only swap out the digital ads during inning breaks (so you couldn't tell at a glance that it wasn't a static physical banner).
- smoldesu 3y ago
  You know what people want more than less advertisement? Free stuff. It's like the old "How much sawdust can I fit in the cookie dough" question - how many ads will people endure before agreeing the end content isn't worth it? Turns out, a lot. Worse yet, we've been habituated into choosing platforms we don't control and taking corporate interests for granted. Once Apple and Microsoft realized that, it became open season for ad nagging. Constant service pop-ups, advertisements for music streaming, notifications begging you to try a different browser, dishonestly promoted search results and data-collection on app launch have all become the norm. We're fully habituated, with the illusion that we "control" things by paying extra for nicer looking advertisements.
nmcela 3y ago
Yeah, no thank you. There's something wrong with the culture if the answer to this worsening ad dystopia is "just deal with it".

EA-3167 3y ago

Considering the incredible and rising popularity of ad-blockers and ad-free streaming, clearly decades of "habituation" hasn't diminished the desire to remove ads from our sight.

derekp7 3y ago
I'd say it is more about removing intrusive disruption from our site. Ads in magazines or newspapers never bothered me. TV commercial breaks did. Billboards kind of fade into the background, but areas without billboards seem more pleasant. I recall when baseball first started showing digital ads along the field wall -- at first they specifically made it look like static images, and would only swap out the digital ads during inning breaks (so you couldn't tell at a glance that it wasn't a static physical banner).
smoldesu 3y ago
You know what people want more than less advertisement? Free stuff. It's like the old "How much sawdust can I fit in the cookie dough" question - how many ads will people endure before agreeing the end content isn't worth it? Turns out, a lot. Worse yet, we've been habituated into choosing platforms we don't control and taking corporate interests for granted. Once Apple and Microsoft realized that, it became open season for ad nagging. Constant service pop-ups, advertisements for music streaming, notifications begging you to try a different browser, dishonestly promoted search results and data-collection on app launch have all become the norm. We're fully habituated, with the illusion that we "control" things by paying extra for nicer looking advertisements.

nmcela 3y ago

Yeah, no thank you. There's something wrong with the culture if the answer to this worsening ad dystopia is "just deal with it".