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If companies can just increase prices at will and drive inflation this way, why weren't doing that before overwhelmingly? Why stop at any price? Why don't eggs

If companies can just increase prices at will and drive inflation this way, why weren't doing that before overwhelmingly? Why stop at any price? Why don't eggs cost 100 pounds for a dozen, they would have amazing profits if they charged this much. Maybe the unprecedented, recent regime of low interest and money printing have something to do with this? Hmmmmm... BTW, the government LOVES the narrative that evil corporations are creating problems and the government itself is innocent of any wrongdoing. So we will keep hearing this (not the first time on HN).

kelseyfrog 3y ago
Companies have a coordination problem when applying this strategy. There was a week in early '22 when the major media outlets all shifted from "the economy is struggling" one day to "inflation is a major concern" the next. This provided the necessary synchronization point and public acceptance that rising prices had a cause. But synchronization alone can't account for everything. The pricing variability that the public has grown accustomed to, starting with the pandemic, has opened people's minds to be less reliant on price stickiness. TP is up this month, bread the next, eggs the next, is great cover and pretext to everything is now pricier.