One of my biggest problems using marketplaces is the cognitive overhead of figuring out the often complex process how I'm supposed to use the site. With Exec,

One of my biggest problems using marketplaces is the cognitive overhead of figuring out the often complex process how I'm supposed to use the site. With Exec, I wanted to make something that was super simple and just works. Most of our challenge is actually figuring out how to inform users of what they can get done, because for most people outsourcing their errands is a new behavior to learn. We haven't created any features that weren't based on iterating to solve a real user problem that was being experienced during our trial. Our minimum viable product really was "minimum" -- everything including the the map / location tracking, iphone app for the Execs, etc came out of that process. The first version of Exec was literally single text area. We have done a ton of work on the backend to make sure that Execs pick up and do your jobs excellently -- a lot of that is transparent to the user. Lots of thought has gone into making that work well. If by "basic" you meant the site's design, then I fully admit that. We used Twitter Bootstrap, which is awesome. I'm not a great designer, but hopefully we can bring someone on soon that is excellent :) (Shameless plug, Exec is hiring a designer and senior engineer for our core team. Come help us build the future of work: https://iamexec.com/hiring https://iamexec.com/hiring)