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I have very little personal brand (I went from writing about React to around 900 subscribers to running an uptime monitoring SaaS - https://onlineornot.com http
by rozenmd 3y ago
I have very little personal brand (I went from writing about React to around 900 subscribers to running an uptime monitoring SaaS - https://onlineornot.com https://onlineornot.com), but am still managing to grow in a red-ocean market.
The trick is:
- being default-alive (the business will never go under, as I have a full time job)
- continuous progress (2 hours a day, every workday)
- learn everything you can about sales and marketing, the engineering is the easy part :)
- caditinpiscinam 3y ago> learn everything you can about sales and marketing Are there resources you'd recommend for this?
- rozenmd 3y agoI've mainly been learning by doing (and failing), though I've read these books which helped solve problems I had at the time: - Badass: Making Users Awesome by Kathy Sierra - Obviously Awesome by April Dunford - The Mom Test by Rob Fitzpatrick - Every book Seth Godin has written, particularly This is Marketing - Deploy Empathy by Michele Hansen - Forget the Funnel by Claire Suellentrop and Georgiana Laudi