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Hey kscaldef - some observations I had from my time on the site: When I visited the site (had never heard of it before) I had an overlay that asked for my emai
by gavingmiller 15y ago
Hey kscaldef - some observations I had from my time on the site:
When I visited the site (had never heard of it before) I had an overlay that asked for my email in order to view the site. I was unable to close it - tried hitting escape, looked for a close button, etc. I refreshed and navigated to 3 different pages using the top nav before the site removed the overlay.
Now when I'm on the site (men's clothing) when I try to click something in your main nav (like Baby&Kids) I get another sign up overlay.
Maybe I'm not your target demographic, but your site actively prevents me from browsing your products.
- jason_shah 15y agoMy guess is that this is Gilt's model. To them the cost of users like you navigating away (perhaps without entering your email address) is smaller than the benefit they get from getting people who wouldn't otherwise enter their email addresses to do so. It's a business tactic that arguably prioritizes conversions and bottom line over general user experience. Commonly done but dubious when it comes to whether it is good for the end user.