> pick one which has a wide range of non electric bikes too I was going to suggest any long-established bike brand with a broad product line. Trek, Specialize

> pick one which has a wide range of non electric bikes too I was going to suggest any long-established bike brand with a broad product line. Trek, Specialized, Cannondale, etc. A non-cyclist might get sticker shock (an avid cyclist will think, "huh, cheap").