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Could be that they just can't get enough IPv4 addresses to implement it anymore (at least without sacrificing windows XP compatibility :/)

• wmf 15y ago
  You can get IPv4 addresses; the going rate is about $1/month/address. Whether Google's infrastructure can handle zillions of custom IPs is a different story.
• bradleyjg 15y ago
  The interminable private beta is offering SNI based SSL for $10/month and IP based SSL for $100/month.