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It should probably be noted that 'product' in this article only means physical products, eg the iPhone, iPad, MacBook etc. It would be interesting to see how t
by marcusf 15y ago
It should probably be noted that 'product' in this article only means physical products, eg the iPhone, iPad, MacBook etc.
It would be interesting to see how this relates to software. I might just have to buy the book.
- gdubs 15y agoFrom business week, about iOS: " In other words, should he shrink the Mac, which would be an epic feat of engineering, or enlarge the iPod? Jobs preferred the former option, since he would then have a mobile operating system he could customize for the many gizmos then on Apple’s drawing board. Rather than pick an approach right away, however, Jobs pitted the teams against each other in a bake-off." http://www.businessweek.com/magazine/scott-forstall-the-sorcerers-apprentice-at-apple-10122011.html http://www.businessweek.com/magazine/scott-forstall-the-sorc... So, two separate teams working simultaneously on the same problem, competitively.
- cmelbye 15y agoI loved that story of how iOS came to be. He ended up making the right decision.
- iamgilesbowkett 15y agohere's the all-on-one-page printer version, aka the readable version: http://www.businessweek.com/printer/magazine/scott-forstall-the-sorcerers-apprentice-at-apple-10122011.html http://www.businessweek.com/printer/magazine/scott-forstall-...