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Casinos Use Scent Marketing to Attract and Retain Gamblers
- mgh2 3y agoBing Chat: "According to a book called “Mental Dominance” by Ha-ha Lung and Christopher Prowant, floral scents influence guests to spend 50% more playing time at the Las Vegas Hilton1. More recent studies have also indicated that ambient aromas have a powerful impact on the behavior of the average gambler. In general, warm scents such as vanilla or cinnamon make people spend more than cool scents such as peppermint. Simple scents are the most effective in encouraging people to shop." https://www.marketwatch.com/story/these-scents-will-make-you-spend-more-2014-11-21 https://www.marketwatch.com/story/these-scents-will-make-you...