Its all about consideration for the audience. Those most lured by hype tend to be those least qualified and concerned with doing the work to validate such hype

Its all about consideration for the audience. Those most lured by hype tend to be those least qualified and concerned with doing the work to validate such hype. That means you have a ready audience of low hanging fruit ready to consume shiny new things if the selling point is easiness. When improving things leaders, actual leaders who know how to lead, invest in process. Individual contributors looking for to improve things with easy invest in product hype. The difference is striking.