NeXT loved it, and produced an amazingly ergonomic and productive application development experience on the back of it. In the early days of NeXT (legend, and

NeXT loved it, and produced an amazingly ergonomic and productive application development experience on the back of it. In the early days of NeXT (legend, and youtube videos have it) they wanted to address some of the shortcomings of Mac, and some of the most consistent feedback was that it was so "darned hard" to program the Mac, so Objc (along with IB, etc) was the answer.