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Microsoft has been doing Microsoft things to boost the Xbox app and game pass. Having a huge back catalog to fill their store gives them a leg up over say, Epic
by a13o 3y ago
Microsoft has been doing Microsoft things to boost the Xbox app and game pass. Having a huge back catalog to fill their store gives them a leg up over say, Epic's game store, which also wants to enter the space.
It's a huge hill to climb to catch up to Steam's market share, but we've seen Microsoft leverage Windows to climb similar hills time and time again. The strategy is at least viable enough that Valve has been shaking in their boots for years, trying to build up a war chest of games on Linux. The Steam Deck is a great strategic accomplishment for them.