Startups are an interesting case since the incentives are not aligned to building long term businesses. Instagram being a startup, their user's goals were alig

Startups are an interesting case since the incentives are not aligned to building long term businesses. Instagram being a startup, their user's goals were aligned with their own while they were growing. The happier the user the better the growth metrics, the better they are playing the VC game. Now that they need to be solvent, they need to balance two goals, user happiness and profit per user. If you aren't contributing to ad rev or data acquisition you're no longer aligned with their goals, so log in or bugger off is the message we get. I think there is something to be said about how a business will form as well, it's unlikely a business that formed all it's goals and policies in a glut of money and a growth mindset, never having to make the dollars make sense, will suddenly pivot to profitability without turbulence once the bills come due.