Basically the 10 topics from here: https://www.gov.uk/guidance/government-design-principles#start-with-user-needs https://www.gov.uk/guidance/government-design-

Basically the 10 topics from here: https://www.gov.uk/guidance/government-design-principles#start-with-user-needs https://www.gov.uk/guidance/government-design-principles#sta... Start with user needs, Do less, Design with data, Do the hard work to make it simple, Iterate. Then iterate again, This is for everyone, Understand context, Build digital services, not websites, Be consistent, not uniform, Make things open: it makes things better.