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Copywriting. I rarely see it ever mentioned in UI/UX but Copywriting has the single biggest factor in UI/UX. The number of words you write, what you write, an
by alberth 3y ago
Copywriting.
I rarely see it ever mentioned in UI/UX but Copywriting has the single biggest factor in UI/UX.
The number of words you write, what you write, and information hierarchy has massive impact on page layout which then ultimately changes the design of the page.
You could be like Yahoo back in the day and have an information hierchacy literally coprywritten onto the page.
https://www.versionmuseum.com/history-of/yahoo-website https://www.versionmuseum.com/history-of/yahoo-website
Or you could be like Google, and only have a search box.
https://www.versionmuseum.com/history-of/google-search https://www.versionmuseum.com/history-of/google-search
- spondylosaurus 3y agoMicrocopy (https://www.writingmicrocopy.com/ https://www.writingmicrocopy.com/) is a great book about the principles of writing snappy, functional UX copy.
- jph 3y agoSuper, I'll add microcopy this week.
- Solvency 3y agoI agree but I'd round it out by saying copywriting and information architecture are the keys to the kingdom.
- nicbou 3y agoNhs.uk has excellent guides about clear writing. Other governments do too.
- jph 3y agoPerfect thank you. I'll add copywriting this week.