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> Too many people lease. Too many people are driving cars they don't actually own. Too many people see cars as temporary. To paint this as a consumer problem i

> Too many people lease. Too many people are driving cars they don't actually own. Too many people see cars as temporary. To paint this as a consumer problem is hilarious to me because I used to work for a rental company that was owned by a big automaker and the way you describe consumers looking at cars is EXACTLY the way we did as a business. Why? Because cars are rapidly depreciating assets that carry high maintenance costs, and if you’re not paying attention to the age of your fleet, you’re completely SOL on you operational expenses. Whatever “partnership” you used to have with your car was cooked up by a talented marketing and sales team to convince you that your car was more than just a car, and it clearly worked.

sandworm101 3y ago
>> Whatever “partnership” you used to have with your car was cooked up by a talented marketing and sales team Have you ever listened to county music? Every other song is about a truck. None of them EVER mention rental cars. Rental care are soulless. Anyone who doesn't recognize some sort of "partnership" with a car either doesn't drive much or has only driven rental cars. Wait until you are in a snowstorm in the mountains, at night, in fog, and you run into an emergency situation. Then all those little features designed by engineers kick in. Things like traction control/ABS, tire design, weigh and balance ... the engineering becomes your partner through a dangerous situation. If you only drive a few miles between an apartment and a office job every morning it is understandable to treat a car as a nothing object. But anyone who has done a multi-day drive covering 1000s of miles, especially across mountains, quickly learns that every model has a unique personality. When I come home from a long trip or overseas deployment, it isn't always family greeting me at the airport. Often, the first sense of being "home" is retrieving my car out of long-term parking.

sandworm101 3y ago

>> Whatever “partnership” you used to have with your car was cooked up by a talented marketing and sales team Have you ever listened to county music? Every other song is about a truck. None of them EVER mention rental cars. Rental care are soulless. Anyone who doesn't recognize some sort of "partnership" with a car either doesn't drive much or has only driven rental cars. Wait until you are in a snowstorm in the mountains, at night, in fog, and you run into an emergency situation. Then all those little features designed by engineers kick in. Things like traction control/ABS, tire design, weigh and balance ... the engineering becomes your partner through a dangerous situation. If you only drive a few miles between an apartment and a office job every morning it is understandable to treat a car as a nothing object. But anyone who has done a multi-day drive covering 1000s of miles, especially across mountains, quickly learns that every model has a unique personality. When I come home from a long trip or overseas deployment, it isn't always family greeting me at the airport. Often, the first sense of being "home" is retrieving my car out of long-term parking.