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I think it’s important to note the revenue coming from mobile gamers (generally) isn’t the same revenue that Sony/MS are after here. Just curious if you are ma
by jibe 3y ago
I think it’s important to note the revenue coming from mobile gamers (generally) isn’t the same revenue that Sony/MS are after here.
Just curious if you are making that comment after reading the article, or is your general opinion? Because one of the big points of the article is that Phil Spencer said they tried to by Zynga, and the major reason they want Activision is for the mobile assets. This is Spencer’s testimony quoted in the article:
The deal, as we’ve talked about, expands our business to the mobile platform... the existing business that we run today as the third-place console business is a very difficult business to drive profit and margin. So the opportunity for us to expand in a meaningful way onto mobile, the world’s largest gaming platform, was really both a strategic and business opportunity behind this deal.
- joenot443 3y agoThat's just my general opinion! That's a great point though, and tracks well with what other commenters have said. Sony/MS definitely have a very good understanding of their own market, so if they're making efforts to expand into mobile, there's clearly very good business justification.