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Breaking networks effects is extremely tough. It's not enough that you move, but all your social circle needs to move for it to be worth it... and for them to m
by jerojero 3y ago
Breaking networks effects is extremely tough. It's not enough that you move, but all your social circle needs to move for it to be worth it... and for them to move all their social circle needs to move as well.
In all honesty, I think the only way for network effects to be broken is more of a generational change than anything else. If young people go to mastodon instead of twitter then content starts to be generated there and people will start moving. These "migrations" are pretty doomed to fail. People only migrate when everyone else has already left.
I think it's more likely that people stop using twitter altogether than them moving to mastodon, but once people no longer use twitter; then mastodon will have a chance to capture new users. Much like how vine died (well, in this case, it was shut down by twitter) and then tiktok appeared; had vine continued, I doubt tiktok would have been able to capture the market as it did.
To think there ever was a chance is a mistake. In reality, twitter did not really change substantially fast enough under Musk to cause enough people to leave. And most importantly, people leaving doesn't necessarily mean they want to go back to "a twitter clone" again. It probably means people spend more time on the rest of the platforms they already use.