I read the paragraph as saying "the market is what you should want to validate you - or not (it might reject you) instead of the 'theater' of seeking publicity.

I read the paragraph as saying "the market is what you should want to validate you - or not (it might reject you) instead of the 'theater' of seeking publicity." It seems dreadfully sincere about "market validation" still being good while "publicity validation" is "bad." Despite "do something the market values" is basically foundational western capitalistic culture. Look at the rest of the list too: It's all about being "socially" "counter-cultural" to pursue extremely traditional cultural things (market validated company! classic films! be grounded in the real! go analog! etc).