There's a huge amount of status put into your house too, even though there is effectively zero marketing done in the housing market. Cars are used to communica

There's a huge amount of status put into your house too, even though there is effectively zero marketing done in the housing market. Cars are used to communicate status because: * They are expensive. For most Americans a car is in their top 5 most expensive possessions. * You can demonstrate some personality in choice. Which model, which type, which color. * They go everywhere you go. * People get a lot of utility from their car.