Smartphones and touchscreens in general have a UX issue: the surface you read gets interacted with directly. So attempting to create a content rich reading surf

Smartphones and touchscreens in general have a UX issue: the surface you read gets interacted with directly. So attempting to create a content rich reading surface has this problem. With smartphones it is compounded by the small size of the screen. You'll see this with all sorts of other mobile UIs that are web based. Honestly, as much of a pain in the ass as it can be, I prefer it to existing mobile UX "solutions" out there, it might suck to pinch zoom on links before I touch them, but it sucks even worse to interact with the majority of mobile web interfaces.