I don’t like the Amazon example in this article. It’s not a good analog to social media where I’ve more often see people use the term enshittification. Amazon c

I don’t like the Amazon example in this article. It’s not a good analog to social media where I’ve more often see people use the term enshittification. Amazon charges money in exchange for goods and/or services. Obviously they ran for a long time at a loss but they were able to turn some dials to change the “You give me money, I give you stuff” equation from red to black without fundamentally changing their product too much. Social media on the other hand has a completely different problem to solve. How do I turn this _free_ service into a money maker? Obviously the users joined in the first place because venture capital funded the online utopia but now they want returns. Now I need ads, and ads make things _worse_. And I need to find ways of increasing engagement to serve more ads. And I need to get all those 3rd party client users somewhere I can serve _them_ ads so they can stop costing me so much money. I’m sure Amazon did some stuff you could reasonably put in the enshittification bucket but as an end consumer it doesnt seem nearly as radical as what Reddit or Twitter or Instagram have had to do.