There's profitability for the business, and then there's profitability for the shareholders. The latter is the bigger problem because it compels all businesses

There's profitability for the business, and then there's profitability for the shareholders. The latter is the bigger problem because it compels all businesses to become increasingly profitable at monotonically increasing speeds. If only we strangled all the profitability out of the stock market (with some really draconian taxes and regulations) we could rein in capitalism and have a more sustainable economy. But that's a pipe dream.