If they don't know, how do you know they don't care? I find that if I show people a nice feature they did not know about, they often like it and then use it. It

If they don't know, how do you know they don't care? I find that if I show people a nice feature they did not know about, they often like it and then use it. It's just that not everyone is a tinkerer who first feels the need to dive into the features of a new software.