It is also going to be very hard to stand out on them without taking extra time because like it or not for a top company the competition is going to be spending

It is also going to be very hard to stand out on them without taking extra time because like it or not for a top company the competition is going to be spending that 2-3x time. At least in a technical interview the problem is time boxed so that the other solutions you are being compared against also only got 45 minutes.